Top 5 Business Apps on Android in Kenya Q4 2022

In Q4 2022, the top 5 business apps on Android in Kenya exhibited diverse trends in downloads, revenue, and active users. Here's a detailed look at their performance:

LinkedIn: Jobs & Business News showcased a dynamic performance with weekly downloads peaking at around 12.4K in late October. However, it faced a dip towards December, reaching a low of approximately 6.9K. Revenue fluctuated throughout the quarter, peaking at $1.4K in late September and hovering around $1.1K towards the end of December. The app maintained a strong active user base, with numbers starting at 170.8K in late September and slightly declining to 154.3K by the end of December.

Zoom Workplace saw a notable decline in weekly downloads, starting at 20.1K in late September and dropping to around 4K by the end of December. Despite this, revenue remained relatively stable, with minor fluctuations, peaking at $124 in late September and ending at $78 in December. The active user base showed a downward trend from 139.9K to 99.5K over the quarter.

Simple Invoice Manager experienced a steady performance. Weekly downloads were relatively stable, averaging around 250, but saw a slight decline towards December. Revenue showed a consistent pattern, peaking at $51 in early October and maintaining around $46 by the end of December. Active users started at 566 in late September and experienced a slight decline, ending at 451 in December.

Vault - Hide Pics, App Lock had a steady performance in terms of weekly downloads, starting at 3.7K in late September and maintaining around 3.3K by the end of December. Revenue fluctuated, peaking at $65 in late December. The app's active user base remained stable, starting at 22.7K and slightly increasing to 21.8K by the end of the quarter.

Invoice Maker & Billing App showed modest performance. Weekly downloads remained low but stable, peaking at 71 in early October and dropping to 23 by the end of December. Revenue saw minor fluctuations, peaking at $29 in early November and ending at $17 in December. The active user base started at 943 in late September and ended at 821 by the end of December.

These insights are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower’s website.